Doctoral Degree

Business Administration (Ph.D.) Marketing

Basic Degree Information/Description

The Ph.D. program in Marketing at the College of Business, University of Texas at San Antonio, is designed to develop outstanding scholars for careers in research and teaching at leading universities. This is achieved by a strong emphasis on the development of conceptual and methodological skills. Throughout the program, students will be exposed to a variety of topics within the field of marketing research. However, the program has a particular focus on behavioral research. This is achieved by assembling an internationally known faculty whose research interests are in the general area of consumer research and have published widely in the most respected peer reviewed journals (for details on faculty publications and research interests, click here).

Why a Business Administration Ph.D.?

  • The college's doctoral classes are diverse in terms of professional experience, academic experience, cultural influences and international experiences.
  • Commitment to research and a passion for teaching are two of the qualities that distinguish both our doctoral faculty and our graduates.
  • Students work closely with faculty members in small classes, seminars, research projects and other assignments, aimed toward developing the analytical skills competencies to conduct independent quality research.
  • PhD's are generally funded with our financial package which consists of an assistantship in the form of a research or teaching assistantship with paid tuition and fees for up to four (4) years.

Admission Requirements and Prerequisites

Admission requirements and prerequisites: For more specific requirements, please visit the Graduate Catalog.

Graduate Studies Application: Yes

Department Application: No

Transcripts: Official transcripts from all institutions attended.  All international transcripts must be recorded in English or officially translated to English.

Test Scores: Graduate Management Admission Test (GMAT) scores or Graduate Record Examination (GRE) scores from a recent (no more than five years old) administration of the examination.

Resume: Yes. Résumé or Curriculum Vitae Required.

Letters of Recommendation: Three letters of recommendation from academic or professional sources familiar with the applicant's background.

Statement of Purpose: Yes: A personal statement

Other Degree Requirements: The degree requires a minimum of 69 semester credit hours beyond the master's degree.

Minimum TOEFL Score  (for International Applicants): 550 paper/79 internet (scores cannot be older than 2 years)

Minimum IELTS Score (for International Applicants): 6.5 (scores cannot be older than 2 years)

Additional Requirements: International students and those with international degrees may be required to submit additional documents per our admissions policies and procedures. The Graduate School reserves the right to request any additional documents needed to fairly and consistently evaluate applicant credentials.

Full-Time or Part-Time Attendance Requirement: Full-Time


Application Deadline Dates

Contact Information

Graduate Advisor of Record: Suman Basuroy, Ph.D.
Advisor Email Address:
Advisor Telephone: (210) 458-4826

Degree Catalog Link:

Degree Website:

Contact the Graduate School: Contact now for more information

Career Options Available for a Ph.D. in Business Administration with an Emphasis in Marketing

  • Academia
  • Government
  • Private industry

Funding Opportunities

PhD's are generally funded with our financial package which consists of an assistantship in the form of a research or teaching assistantship with paid tuition and fees for up to four (4) years.

Course Scheduling and Offerings

This is a full-time program. Students will normally be expected to enroll for nine hours each semester. Most courses will be offered during the day. Ph.D. students normally serve as either a teaching assistant or research assistant throughout the program. These experiences are an important part of the training and over all doctoral experience. It would be difficult for someone to manage both a full-time job and the doctoral program's requirements.

Research Opportunities Available in UTSA Business Administration (Ph.D.) programs.

Our professors do research in their fields which keep them current. In turn, this also helps students keep current and aware of trends/changes in the fields of Accounting, Finance, Information Systems & Technology Management (IT), Marketing, Organization and Management Studies (Management) and Management Science and Statistics for the Ph.D.