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Business Administration (Ph.D.) Marketing

Basic Degree Information/Description

The Ph.D. program in Marketing at the College of Business, University of Texas at San Antonio, is designed to develop outstanding scholars for careers in research and teaching at leading universities. This is achieved by a strong emphasis on the development of conceptual and methodological skills. Throughout the program, students will be exposed to a variety of topics within the field of marketing research. However, the program has a particular focus on behavioral research. This is achieved by assembling an internationally known faculty whose research interests are in the general area of consumer research and have published widely in the most respected peer reviewed journals (for details on faculty publications and research interests, click here).

Why a Business Administration Ph.D.?

  • The college's doctoral classes are diverse in terms of professional experience, academic experience, cultural influences and international experiences.
  • Commitment to research and a passion for teaching are two of the qualities that distinguish both our doctoral faculty and our graduates.
  • Students work closely with faculty members in small classes, seminars, research projects and other assignments, aimed toward developing the analytical skills competencies to conduct independent quality research.
  • PhD's are generally funded with our financial package which consists of an assistantship in the form of a research or teaching assistantship with paid tuition and fees for up to four (4) years.

Admission Requirements and Prerequisites

Applicants must have a bachelor’s degree from an accredited university. The Doctoral Studies Committee in the major areas will evaluate applicants to the Ph.D. program based on several factors, including academic achievement, standardized test scores, employment history, a personal statement, letters of recommendation, and possibly an interview. All applicants must submit the following material for evaluation:

  • Official transcripts of all undergraduate and graduate coursework completed
  • Graduate Management Admission Test (GMAT) scores or Graduate Record Examination (GRE) scores from a recent (no more than five years old) administration of the examination
  • Three letters of recommendation from academic or professional sources familiar with the applicant’s background
  • A résumé or curriculum vitae and a statement of academic interests and goals
  • International students must also submit a score of at least 550 on the Test of English as a Foreign Language (TOEFL). TOEFL scores may not be more than two years old.
  • Candidates who do not possess a master’s degree in a business or business-related discipline with sufficient quantitative rigor are required to complete a program consisting of a minimum of 84 semester credit hours. The Doctoral Studies Committee for the major area discipline will determine a degree program for each candidate based upon that candidate’s particular background. Candidates whose backgrounds are determined to be insufficient may be directed to take additional background or leveling courses (See sections A, B, and C of the Program of Study below) before proceeding to the program’s required courses. Candidates who enter the program with the appropriate prior graduate coursework may be waived from some or all of the background requirements (sections A, B, and C).
  • Admission normally includes appointment to a teaching assistantship, research assistantship, or research fellowship. The Doctoral Studies Committee, comprised of members selected from the graduate faculty, is responsible for advising students.

Career Options Available for a Ph.D. in Business Administration with an Emphasis in Marketing

  • Academia
  • Government
  • Private industry

Research Opportunities Available in UTSA Business Administration (Ph.D.) programs.

Our professors do research in their fields which keep them current. In turn, this also helps students keep current and aware of trends/changes in the fields of Accounting, Finance, Information Systems & Technology Management (IT), Marketing, Organization and Management Studies (Management) and Management Science and Statistics for the Ph.D.

Contact Information

Graduate Advisor of Record: Suman Basuroy, Ph.D.
Advisor Email
Advisor Telephone: (210) 458-4826

Degree Catalog Link:

Degree Website:

Contact the Graduate School: Contact the Graduate School

Funding Opportunities

PhD's are generally funded with our financial package which consists of an assistantship in the form of a research or teaching assistantship with paid tuition and fees for up to four (4) years.

Course Scheduling and Offerings

This is a full-time program. Students will normally be expected to enroll for nine hours each semester. Most courses will be offered during the day. Ph.D. students normally serve as either a teaching assistant or research assistant throughout the program. These experiences are an important part of the training and over all doctoral experience. It would be difficult for someone to manage both a full-time job and the doctoral program's requirements.

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